The logo of Fjällräven

Fjällräven is celebrated for its commitment to sustainability and functionality, offering outdoor enthusiasts robust gear that marries style with performance. Known for making gear that lasts, the brand focuses on using eco-friendly materials and innovative designs that are both practical and timeless. Fjällräven’s range encompasses everything from backpacks and jackets to tents and accessories, each piece reflecting the brand’s ethos of fine craftsmanship and environmental responsibility.

Fjällräven was founded in 1960 by Åke Nordin in the small town of Örnsköldsvik, Sweden. Nordin initially created the brand out of a personal need for better outdoor equipment, pioneering a revolutionary backpack frame. This innovation laid the foundation for Fjällräven’s long-standing tradition of blending functional design with sustainable practices. Over the decades, the brand has expanded its product line while staying true to its mission of making nature more accessible.

Fjällräven gained a renowned reputation for its Kånken backpack, a staple item that has transcended generations and geographical boundaries. The backpack became an icon due to its ergonomic design, variety of colors, and durable construction. The brand is also known for its G-1000 fabric, which is adaptable to various weather conditions, and the Greenland Jacket, popular among both outdoor adventurers and urban explorers.